Here’s something you may not know about me: I used to be a huge pro wrestling fan. I started with WCW, but then they got bought out by WWF (now WWE.) I knew it was all bullshit storylines and bullshit feuds, but it was entertaining. After so many years though, I drew a line. The entire illusion died when WWE partnered with Saudi Arabia.
People frame the deal as a moral lapse or a bad PR move. It wasn’t. It was capitalism doing exactly what it’s designed to do. Capital does not care where money comes from, only that it comes. When accumulation is the highest value, repression becomes just another market.
The Saudi shows weren’t “global expansion.” They were sportswashing: using spectacle to launder the image of a state built on censorship, executions, and violence against dissenters. WWE didn’t wander into that role accidentally, it accepted it enthusiastically, signed long-term contracts, and adjusted its product to fit the needs of power.
And this is where the “it’s just wrestling” defense collapses. WWE actively reshaped its content” editing women’s gear, limiting performers, scrubbing chants, rewriting narratives. That’s not neutrality. That’s discipline. Capital always demands discipline, especially from bodies.
Which makes sense because WWE has always been a factory that runs on bodies.
Wrestlers are classified as “independent contractors” while being controlled like employees. Injuries are treated as costs of doing business. Unionization is crushed before it can form. Careers are shortened, pain is normalized, and the company walks away clean. The Saudi deal didn’t contradict this model, it extended it. If workers’ bodies can be consumed for profit, why not public conscience too?
What WWE exposed is something bigger than wrestling. Under capitalism, there is no ethical entertainment, only profitable entertainment. Values exist only until they interfere with revenue. Empowerment is a slogan. Progress is branding. Human rights are negotiable.
Boycotting WWE isn’t about pretending my absence would topple a billion-dollar corporation. It was about refusing to play my assigned role as passive consumer while capital uses spectacle to anesthetize atrocity. Capital wants you entertained, distracted, and grateful, never asking where the money comes from or who pays the price.
I miss wrestling. But what I miss was never just the product. It was the illusion that something I loved existed outside the logic of extraction and domination. The Saudi deal shattered that illusion completely.
WWE didn’t betray its fans. It told the truth about itself. And once you see that truth — that capital has no red lines, only price points — you can’t unsee it.
Walking away wasn’t purity. It was clarity.