In America dying isn’t the end of your problems. It’s the start of someone else’s payday.
The U.S. funeral industry is a masterclass in capitalism’s ability to monetize practically everything, even grief. The average funeral with burial costs $7,000-$12,000, and that’s before you buy the plot, the headstone, or the flowers. If you want to be cremated, you get to see the $5,000 “cremation packages” padded with memorial videos, keepsake urns, and “optional” services you’re told are essential.
It wasn’t always this way. I should know. I wanted to be an embalmer back when I was 16 through my early 20s. I researched the entire industry just because I used to be a good little capitalist and wanted to know what would make me the most money without having to deal with people. You see, before the 1960s, funerals were modest, local, and often handled partly by the family. However, the corporate consolidation came along. Giants like Service Corporation International began quietly buying up small funeral homes, keeping their names, and centralizing operations. That’s when the real profiteering began.
Here’s how they squeeze the bereaved:
- Casket markups of 200-400% over wholesale.
- Burial vaults sold as “protection” for your loved one’s casket (they’re really just protecting cemetery landscaping.)
- Embalming pushed as a requirement, even though it’s legally required in very few cases.
- Bundled “packages” that hide inflated costs and make it harder to remove overpriced items.
The Federal Trade Commission tried to rein them in with the Funeral Rule in 1984, which requires itemized pricing, but industry lobbying watered it down. Enforcement is weak, and corporate funeral chains keep finding new ways to upsell when you’re least able to fight back.
The most obscene part? This predatory pricing works because it’s aimed at people in mourning; people who don’t want to “cheap out” on honoring a loved one. The guilt is baked into the business model.
Death should be a time for mourning and remembrance, not another transaction in the endless marketplace of American life, but in a country where every human need — from healthcare to housing — is for sale, it’s no surprise the final stop is too.
In the good old U S of A, they’ll tax you while you live, squeeze you while you work, and sell you dignity when you die.