I’m tired of this whole bro culture that’s going on right now and Joe Rogan seems to be the man in charge of it. He never really amounted to much until someone decided it’d be a good idea to give him a podcast. Years ago I thought he was decent enough because he admired Bill Hicks and he was friends with Doug Stanhope. Hicks and Stanhope are two of my all-time favorite comedians. Then things shifted.

I think Hicks and Stanhope would have differing opinions on Rogan though. Stanhope openly says he doesn’t care if he bombs on stage. He’d rather be himself than pander to an audience. I don’t see this being Rogan’s attitude. However, the difference between Hicks and Stanhope would be Hicks would roast Rogan and Stanhope would shrug, pour another drink, and say “Who gives a shit?” That’s just who Stanhope is. Hicks though? He wouldn’t stand for it.

Rogan would always bring up Bill Hicks and call him a hero, a genius, a prophet. Hicks was all of those things, but if Hicks were alive today he’d tear Rogan to shreds. Hicks spent his career railing against corporations, conformity, American militarism, consumer culture, and the numbing stupidity of mass entertainment. Hicks wasn’t trying to “be edgy.” He was trying to wake people up. He was pissed off because we were all sleepwalking through a corporate-controlled nightmare.

Now look at Rogan. His whole empire rests on platforming reactionary voices, selling supplements, and playing culture-war middleman. He’s not smashing the system, he’s feeding it. Rogan is what Hicks warned us about: the corporatized, commodified version of counterculture. He’s a watered-down rebel packaged for the masses.

Bill Hicks didn’t attack “wokeness.” He attacked greed, imperialism, and consumer hypnosis. Rogan, meanwhile, obsesses over trans athletes while pretending that’s the frontline of free thought. Hicks went after presidents and generals. Rogan goes after strawmen and invited presidential candidates and billionaires on his podcast.

There’s a difference between using a microphone to question power and using it to launder power’s talking points. Hicks’ comedy was dangerous. Rogan’s podcast is safe. It’s safe enough for Spotify to cut him a $200 million check.

Bill Hicks wanted us to stop being sheep. Joe Rogan built a career herding sheep in new directions.

Bill Hicks was a prophet of rage against the machine. Joe Rogan is the machine.